The largest fashion houses puts a lot of effort in to their campaigns. They want to stand out from the rest. They become very competitive, and want show the audience, what they are capable of creating. Over past years we have seen a lots campaigns with sense of humor. That is huge progress for the fashion world, because fashion becomes more mainstream, and regular people get a glimpse of what fashion really is.
We think that Dior does a great job capturing the audience attention, with the use of old school games like Packman, who most people have tried.
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